Trade shows budgeting – Whitepaper
Friday, June 4th, 2010 Tags: budgeting for trade shows, cut costs for trade shows., trade shows budgeting, trade shows budgeting whitepaper, trade shows whitepaper
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After attending and providing our services at quite a few exhibitions and trade fairs, we decided to publish a whitepaper based on the inputs received from various marketing managers and companies in regards to exhibitions management.
- See how you can reduce and optimize costs for Trade Shows Marketing
- Plan better for your trade shows
- Industry stats
An excerpt
The value of face-to-face marketing via trade shows/events showed surprising resilience for the coming year. At a time when many companies report they have cut back the number of shows they attend or question their spending in this area, marketers said they plan to maintain their budgets in this area. Print materials also maintained their portion of the budget, as did print advertising.
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